The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of internet gambling, is continuing to grow exponentially in recent times. A significant driver on this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commiss

The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the investing of online ad space. At the heart of this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on opposite sides with th

In today’s digital age, businesses rely heavily on online marketing to reach and build relationships with their audience. But how do companies determine if their internet marketing efforts are effective? The answer lies in analytics for digital marketing. This field has evolved into a crucial component of marketing strategies, providing businesse